Tuesday, July 7, 2009

How search engines utilize link analysis?

As we know that Linking is a mazor phase of SEO Services and notable thing for search engine also. How search engines are analyzing links between sites. Link analysis is used by several engines as part of their ranking algorithm, most notably Google.

As we know that search engines place greater emphasis on link analysis is because it is difficult to "fake" good links to your site. The belief is that link analysis gives search engines a useful and unadulterated method to determine which pages are good for particular topics or not?.

Thus in theory by building links to your site you can improve how well your pages rank by engines that analyze links.

It is pointed out here that link analysis is not the same thing as link popularity. Getting lots of links is meaningless. It's much more important to get links from good web pages that are related to the topics you want to be found for. It's not quantity of links, it quality of links pointing to your site.

Search engines analyze link in their ranking algorithm. In a link analysis process, only the most relevant and popular sites attain a high search engine position. Link analysis is a useful and foolproof method to identify pages that are good for particular key phrases. In fact, link analysis by search engines is a mathematical way to determine if others think that your site is important.

Now a days, the search engines look beyond sheer numbers. Since all links are not created equal, the engines attempt to rank the importance of each link, and to understand the context of the link.

The authority and quality of a page especially concerned with content also factor into link analysis. A topical directory on a particular subject would be deemed of higher authority that Free For All links page. Thus it's important to have links on topical directories. Having a few links from important pages will always be more important than having a thousand links on useless link farm sites.

Link context is another aspect of link analysis. Link context analyzes how close a link appears on a page to keywords within the text of that page. Contact US

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