Google is changing the rules for Search Engine Optimization time to time according to their norms. Some of the major rules that has been changed by Google recently are described below:
1. Tap into the power of Google Universal. You must list your business on Google Maps if it is based locally. Industry is adopting new trends and insights so a news section must be added to your website. The newly created videos and other things should be uploaded on your website and this will turbo charge your SEO efforts.
2. In order to make your website more interactive, You are required user generated content on your website. Start a Blog and even better launch a forum.
3. Contents that are placed on your website must be easily understandable. Search for interesting information/tools etc for your users and provide it to them. This will help in reducing the bounce rate, website gets more stickiness. And this also helps in maintaining its positioning as an authority site.
4. Get focus on social media. Face book, Twitter etc are very helpful if you are participating in the conversation actively. The secret for getting the right on twitter is to tweet about topics of interest.
5. You should not get obsessed with rankings for a few key phrases. Focus on quality traffic and conversions. Have a obsession for metrics for e.g. number of unique visitors, time on site, traffic sources, those parts of your site that are clicked more frequently and those are getting ignored, which pages are converting better etc. And use this data to make constant improvements.
6. Links should be attracted to your website. These links should not be low quality links from hundreds of link exchanges and even purchased. For attracting links to your website, use smart methods to engage the linkerati (webmasters, site owners etc) who decide to link to your website.
7. Articles or Columns should be written in Newspapers/Magazines or Blogs. Blog owners require content as much as you require the visibility, so they will be pleased if you can provide them with important contents.
If webmaster follows above mentioned update rules accordingly to optimizing websites then your websites more readable by search engines. Contact US
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