The ultimate goal of any marketing effort through blogging is to get the blog viewers back to your web site where they can explore the content. From bloggers to television networks, video can be used to bring visitors to your site back. This can be done by upload a few select videos to portals like YouTube and provide links back to related videos on your site.
Video search engine optimization is a key element in establishing “video.yoursite.com” and viral-driven linking helps that. Don’t forget that videos now appear in Google’s Universal Search and Video search engine optimization is now mainstream search engine optimization.
Following are some of the methods to optimize the videos for better results:
· HTML surrounding video.
Whenever you publish a video on a website, you will certainly ensure that the same is surrounded with HTML content. With this the search engines can get additional information from the surrounding page as the information contained in the video file can be limited.
· Filename, title, description. These elements are not sufficient to allow your video to rank good on its own, but at the same time it is a necessary step and without this information, your video will definitively NOT rank well.
· Video Files Metadata Optimization
Make sure to encode the keywords into your video’s meta data. Tag videos with specific keywords, even if it means tagging each scene.
· Links and Back links.
Just as with SEO for regular WebPages, you will want to get as many backlinks as possible with the relevant keywords and phrases as the anchor text for these links. Whether this is your own page, or merely a page on a video sharing site that you want to have rank, you will need backlinks. In addition, it is a good idea to crosslink to videos using keywords in anchor text.
· Video sitemaps / MRSS / RSS.
In order for crawlers to easily find all of your online video content, you will want to create a sitemap, RSS, or media RSS (MRSS) file to help engines identify where to locate and index your videos.
· One Video Directory.
Keeping your video content at one place off the root directory helps in providing easy access to search engine crawlers. Move all of your videos into one folder and make sure to upload all your future videos to this same folder
· No to Flash Video Players.
Search engines have a hard time crawling video content inside flash players so stay away from them if you are hosting videos on your own site.
· Optimize your URLs.
In the same way that you do this for other web pages, you will want to optimize your URLs so that they to contain information about the video. Also, make sure you only have one video per URL.
Search engines are working for better content and relevant multimedia content, and the methods that we use to optimize websites and in particular, videos, images, and audio in the future may be quite different. Currently optimization still relies upon including
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