Web 2.0 and SEO-Analysis Miami USA

Recently in a Silicon Valley Web Guild event at Google discussions were focused on how Web 2.0 companies were using SEO which is completely opposite of our expectations. We thought discussions would be on SEO for Web 2.0, on optimizing Flex and AJAX and learning how we could make these Web 2.0 Technologies more search engine friendly.

In the discussions the issue with user generated content is that you hand over the control to the community. It was advised that those companies working with Web 2.0 sites should connect the collective intelligence of the group by:

• Motivating contributors
• Offering guidelines
• Creating a relevant hierarchy
• Getting the community to focus on the keywords

It was also advised that AJAX be used for non-essential, private or duplicate content no matter Web 2.0 sites deliver a rich user experience, the issue with Web 2.0 technology is that content can’t be indexed and search engines cannot get behind logins.

Normally as SEOs we want to get maximum information possible to the search engines, but with Web 2.0 sites there are privacy issues, so some things must be kept from search engines. In the case of social networking dating site, revealing too much content to the public generally is a matter of concern for member safety and in turn online reputation management. LinkedIn, fully understands the need that one should not make all user information public as they “want to make sure that people are not open to all of the salesy types.”

In order to drive traffic to a site through Search Engine, Web 2.0 sites need to compromise between internal vs. public profiles. Profiles on LinkedIn is a great example of “slicing the data just right” to allow privacy while opening up content to the search engines. It is recommend to mashups as a mean to share information with public about a person without giving revealing too much information. Contact US